Innovative Logistics Services and Sustainable Lifestyles by Ani Melkonyan & Klaus Krumme

Author:Ani Melkonyan & Klaus Krumme
Language: eng
Format: epub
ISBN: 9783319984674
Publisher: Springer International Publishing

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Value proposition

The value proposition of a company is decisive for a customer’s buying decision. Here, products and services form a bundle covering the needs of a specific customer segment (Osterwalder and Pigneur 2009). According to Schaltegger et al. (2016), the value proposition has to create, deliver, and capture environmental, social, and economic value by offering products and services. Therefore, a sustainable value proposition must identify trade-offs between product and service performance as well as social and environmental effects (Boons and Lüdeke-Freund 2013). So far, a reduced resource consumption and potentially increased ecosystem services are the core of sustainable business models to reduce the environmental footprint (Stubbs and Cocklin 2008). Further key activities focus on the access to markets, the perpetuation of customer relationships, and achieving positive revenue streams (Osterwalder and Pigneur 2009)

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